Once again, Studio Bomba was delighted to work with Artrage to design Western Australia’s fringe festival brand. Angela Mitchell and Leah Dent embraced the duality of their inner hipsters-stroke-bogans and developed a brand based around the classic flannie. Multiple plaids, pocket squares, tabs, tags and buttons. After all, it is a part of the Perth uniform, isn’t it?!
Angela and Leah created the brandmark, typographic structures, patterns, colour palettes, icons, illustrations, grids, layouts, map treatments, image treatments and even did a smidge of copywriting – a giant toolbox of tricks that studiomate Marcus Taylor of Studio Papa then rolled out and further developed to apply to a multitude of media.
Event collateral included a 74-page festival program guide, maps, posters, flyers, print advertisements, digital advertisements, digital templates, staff uniforms, merchandise and signage for box offices, wayfinding systems, venue environments and vehicles. We particularly liked the Fringe World 2013 stubby holders.
Photography by Daniel Grant, Matt Figgess, John Leonard and Cam Campbell.
