Over 900 artists descended on Perth during the month of February, presenting 131 ticketed shows (not to mention the freebies). It was Western Australia’s first full-blown fringe festival and over 150,000 people enjoyed the fabulousness. Talk about amusements for the masses.
Bomba developed the Fringe World Festival 2012 brand identity, featuring custom hand-lettered typography and illustration by Leah Dent. Further typography, grids and layouts, maps and image treatments were designed by Angela Mitchell and Leah Dent.
Wherever possible, Perth’s icons were played about with and subverted; resulting in smarmy swans, angry tattooed boxing kangaroos (an homage to WA designer Stephen Castledine’s original), flame-detailed dump-trucks, cutesy caravans and an atomic-style Bell Tower that looks like it came straight out of the 1958 World Fair.
Event collateral included an 80-page program template, posters, tickets, passes, advertisements and award icons. An aesthetic was developed for online applications, including the website built by Studio Robot and 3D Resourcing, and e-news templates by Michelle Leslie. The branding was extended to vintage caravans, bunting, banners, flags, fans, clothing and totes.
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Image may be NSFW.Clik here to view.
Image may be NSFW.Clik here to view.
Image may be NSFW.Clik here to view.
Image may be NSFW.Clik here to view.
